About the Work
The following samples are from an app where merchants can set up email and SMS campaigns for their online stores. The content in the screenshots below may be copied from prototypes (Figma), but are live in the app, and accessible to paying customers.
Samples
Concise and clear is always key
Keeping it all to a minimum, without leaving anything out.

Content and design are one and the same
Great design and content only come together when designer and writer work together.
An example - dynamic products/recommended products
Sometimes you need just a bit more
This is when your designer becomes your best friend.

Content and design are one and the same
Great design and content only come together when designer and writer work together.
An example - dynamic products/recommended products
Sometimes you need just a bit more
This is when your designer becomes your best friend.

Content and design are one and the same
Great design and content only come together when designer and writer work together.
An example - dynamic products/recommended products
Sometimes you need just a bit more
This is when your designer becomes your best friend.

Content and design are one and the same
Great design and content only come together when designer and writer work together.
An example - dynamic products/recommended products
Content and design is harmony
A picture is worth... a tooltip with image

Always provide help
Tooltips and errors can provide that extra bit of info to help users move forward in their journey.

When the s**t hits the fan
This also happens sometimes, let's try and fix that.

Toasts can be tasty, but also reassuring
A reassuring cue or confirmation does the trick.

Be direct
But don't leave out the consequences.

Don't keep them in the dark
Keep users in the know.

Congratulations are in order
Don't just confirm, make your user feel good.

Oh, there's so much more
There's also marketing banners, emails, usability testing videos, etc. I just need to dig them up.
